REBLutionize Your Marketing, Your Business, Your Life

Ep. 40: Can AI Save Journalism?

Summary In this episode of REBLutionize Your Marketing, host Reb Risty chats with Alicia Shapiro, CMO and Head of News at AInews.com. They explore the fast-paced world of AI, from ethical journalism to hands-on tools like ChatGPT and Claude. Alicia breaks down how business leaders, marketers, and journalists alike can stay informed, upskill quickly, and use AI responsibly—without feeling overwhelmed by the noise.
Takeaways Start Small with AI: Test free versions of tools like ChatGPT and Claude to ease into the world of AI.Get Certified: Big tech companies (Google, AWS, Nvidia, Microsoft) offer free or low-cost certifications that can make you more competitive in the job market.Privacy Matters: Know how to adjust chatbot settings to protect your data—or go open source for full control.Journalism & AI Can Coexist: Alicia shares her framework for AI-assisted, ethical reporting using tools like Copyscape, Perplexity, and Canva.Paid AI Plans = Power Tools: For those using AI professionally, paid plans unlock essential capabilities and reduce limitations.
 
Guest Bio Alicia Shapiro is the CMO and Head of News at AInews.com, where she leads content creation, daily newsletters, and podcast interviews with AI leaders. With 12+ years of experience running a social media agency, Alicia brings a marketer’s heart and a journalist’s rigor to the AI space. She’s passionate about making AI accessible, accurate, and ethical—especially for business leaders and aspiring digital journalists navigating this new era.Connect with Alicia Website: AInews.comDaily & Monthly Newsletter Subscriptions AvailableEmail: alicia@ainews.comLinkedIn: Alicia Shapiro
 

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Ep. 39: AI Won't Replace You--But This Might

Summary:In this episode of REBLutionize Your Marketing, host Reb Risty sits down with Kate VanderVoort to explore the real-world impact of AI on marketing, leadership, and the evolving job market. From her early days in social work to leading the charge in ethical AI and social media innovation, Kate shares how businesses can responsibly adopt AI tools like custom GPTs, embrace automation, and prepare for the future of autonomous agents—all while keeping humans at the center.
 
TakeawaysAI is already transforming marketing, operations, and strategy.Custom GPTs offer huge potential for workflow automation and personalization.Education and transparency are critical to building trust in AI adoption.The rise of autonomous AI agents is the next major evolution.Ethical, human-centered implementation is essential for sustainable growth.Guest BioKate VanderVoort is a pioneer at the intersection of social media, ethics, and artificial intelligence. With a background in social work, Kate brings a human-first lens to technology. She’s the founder of The AI Grapple podcast and an advocate for thoughtful AI adoption that empowers rather than replaces. Kate helps organizations understand the risks, opportunities, and real-life applications of AI tools—from custom GPTs to emerging autonomous agents.

Ep. 38: Addressing Business Challenges with Action

This conversation delves into personal experiences, insights on growth, and reflections on learning. The speakers share their thoughts on various topics, emphasizing the importance of personal development and the lessons learned along the way.
 
Takeaways:Personal experiences shape our understanding of growth.Learning is a continuous journey that requires reflection.Engaging in conversations can lead to valuable insights.It's important to embrace challenges as opportunities for growth.Self-awareness plays a crucial role in personal development.Sharing experiences can foster deeper connections with others.Growth often comes from stepping outside of our comfort zones.Listening to others can provide new perspectives on familiar topics.Reflection on past experiences can guide future decisions.Gratitude is an essential part of the learning process.
 
If you would like to talk with Greg, you can reach him at Mammoth ResultsC: 760 331-9753Greg.lehr@Mammothresults.com

Ep. 37: Unlocking the Power of Neuroscience in Business

In this conversation, Chris King discusses the intersection of neuroscience and business, emphasizing the importance of understanding brain function to enhance productivity and creativity in teams. He differentiates between B2B and B2C approaches, highlighting the practical and strategic nature of B2B while acknowledging the more intuitive aspects of B2C. King introduces the concept of 'flow states' as a means to achieve peak performance and challenges traditional work models that equate longer hours with greater productivity. He advocates for a mindset shift that allows individuals and teams to envision what is truly possible, leveraging language and belief systems to drive results.
 
Takeaways:Neuroscience can help make seemingly impossible things happen.B2B and B2C require different approaches and mindsets.Flow states can exponentially increase productivity and creativity.Challenging traditional work models can lead to better outcomes.Language has a profound impact on our mindset and actions.Removing limiting beliefs is crucial for achieving goals.Creating innovative environments requires freedom from traditional hierarchies. Mindset shifts can transform what we believe is possible.Effective coaching focuses on future goals rather than past stories.Understanding human systems can lead to better team dynamics.
 
If you want to speak with Chris King you can contact him at 310.382.4653.

Ep. 36: Revolutionizing Sales and Marketing with AI & Automations

In this conversation, Greg Grand discusses the critical intersection of sales and marketing, emphasizing the importance of building a solid sales infrastructure, overcoming CRM adoption challenges, and integrating marketing efforts with sales teams. He shares insights on leveraging AI for personalized prospecting and highlights key strategies for ensuring sales team success, including the significance of structured onboarding and realistic expectations for new hires.
 
Takeaways:-Sales and marketing must work together for effective growth.-Building a strong sales infrastructure is essential for success.-CRM adoption is often hindered by team perceptions and habits.-Unified platforms enhance collaboration between sales and marketing.-AI can significantly improve sales prospecting efforts.-Sales leaders should adopt a servant leadership approach.-Compensation plans are crucial for motivating sales teams.-New sales hires require structured onboarding to succeed.-Expectations for new sales hires should be realistic and patient.-Continuous learning and adaptation are key in the evolving sales landscape.
 
If you would like to speak with Greg Grand, please contact him at greg@gsquaredadvisors.com.

Ep. 35: Mastering Digital Organization: Tips for Businesses and Individuals

In this episode, Reb Risty engages in a conversation with Alex Brzozowski, Founder of Be Organizing.
Alex is a digital organization guru, helping individuals and businesses declutter their digital spaces for increased productivity and peace of mind.
In this episode, Alex shares her journey and expertise in digital organization. Key takeaways:
✅ The emotional and psychological benefits of decluttering your digital space. 
✅ The transformative power of customized digital organization methods for both personal and business growth. 
✅ Practical steps to maintain digital order and avoid the common pitfalls of disorganization.
Tune in as we explore the multifaceted world of digital organization and how it can revolutionize your everyday life. 
Don't miss out on the expert insights Alex has to share about creating a more disciplined and efficient digital environment. Watch now and take the first step towards a stress-free digital life!

Ep. 34: How Drone Technology is Revolutionizing Outdoor Advertising

In this episode, Reb Risty holds an enlightening conversation with Jamar Williams, the Founder and CEO of Promo Drone.
Jamar shares fascinating insights into the dynamic display messaging world of Promo Drone. Key takeaways:
✅ Marketing opportunities through the use of drones in public spaces.
✅ How adaptive messaging can enhance public safety efforts.
✅ The journey from a service-based model to becoming a product supplier and OEM.
Jamar delves into his entrepreneurial journey, discussing the challenges and opportunities in this groundbreaking field. He also highlights how drones are becoming indispensable in both the commercial and public sectors, offering fresh perspectives on their future applications.
Stay tuned to discover how Jamar and his team are pioneering new ways to communicate and engage communities and get inspired by his valuable advice for fellow entrepreneurs.
Don't miss out on this captivating episode. Tune in now and expand your horizons with the future of drone technology! 
Learn more about Promo Drone here: https://promo-drone.co

Ep. 33: Key Tools for Scaling Your Business Efficiently

In this episode of the REBLutionize Podcast, Reb Risty chats with Ray Adler, a certified EOS implementer with over 30 years of experience as a business growth coach, having helped improve the leadership, sales, and operational performance of more than 200 companies globally. Key takeaways:
✅ The intricacies of the Entrepreneurial Operating System (EOS)
✅ Common pitfalls business owners face 
✅ Actionable advice for maintaining a healthy work-life balance
As a special treat, Ray offers listeners the opportunity to receive the first chapter of Gino Wickman's influential book, "Traction," to further explore the EOS methodology. 
This episode is packed with insights and practical advice to help you elevate your business. So sit back, tune in, and let's revolutionize your marketing together!

Ep. 32: Navigating PR Crises: Strategies for Maintaining Business Reputation

In this episode, Reb Risty holds a thrilling conversation lined up with Dave Oates, founder of PR Security Service. He's the crisis PR expert you want to know—but hope you never have to call. 
In this episode, Dave shares invaluable insights into the unpredictable world of crisis management. Key takeaways: 
✅ How to deal with unforeseen reputation challenges.
✅ The complexities of social media backlash.
✅ The importance of proactive communication, empathy, and action.
We dive into real-life scenarios, and he also offers practical tips for businesses of all sizes on how to prepare for potential crises and respond to negative reviews online.
Stay tuned as we explore how to protect your brand's reputation in today's fast-paced, information-saturated world, and pick up some of the best non-business advice that Dave has to offer.