Ep. 40: Can AI Save Journalism?

Summary 
In this episode of REBLutionize Your Marketing, host Reb Risty chats with Alicia Shapiro, CMO and Head of News at AInews.com. They explore the fast-paced world of AI, from ethical journalism to hands-on tools like ChatGPT and Claude. Alicia breaks down how business leaders, marketers, and journalists alike can stay informed, upskill quickly, and use AI responsibly—without feeling overwhelmed by the noise.

Takeaways 
Start Small with AI: Test free versions of tools like ChatGPT and Claude to ease into the world of AI.
Get Certified: Big tech companies (Google, AWS, Nvidia, Microsoft) offer free or low-cost certifications that can make you more competitive in the job market.
Privacy Matters: Know how to adjust chatbot settings to protect your data—or go open source for full control.
Journalism & AI Can Coexist: Alicia shares her framework for AI-assisted, ethical reporting using tools like Copyscape, Perplexity, and Canva.
Paid AI Plans = Power Tools: For those using AI professionally, paid plans unlock essential capabilities and reduce limitations.

 

Guest Bio 
Alicia Shapiro is the CMO and Head of News at AInews.com, where she leads content creation, daily newsletters, and podcast interviews with AI leaders. With 12+ years of experience running a social media agency, Alicia brings a marketer’s heart and a journalist’s rigor to the AI space. She’s passionate about making AI accessible, accurate, and ethical—especially for business leaders and aspiring digital journalists navigating this new era.
Connect with Alicia 
Website: AInews.com
Daily & Monthly Newsletter Subscriptions Available
Email: alicia@ainews.com
LinkedIn: Alicia Shapiro